Former Nike Executive, Eli Kumekpor, To Take Over As CEO Of Mitchell & Ness
Eli Kumekpor is leaving his role at sportswear giant Nike to take over the reins of the popular lifestyle brand, Mitchell & Ness. Hoping to reinvent itself as more than just the go-to shop for...
View ArticleDJ Khaled Boasts Having Best-Selling Jordan Sneaker Release—And He’s Right
DJ Khaled says his We The Best x Air Jordan 5s is the best-selling collaboration sneaker release in the Jordan Brand universe. Initially offered for $225 through the Nike SNKRS app and at select...
View ArticleExclusive Air Jordan 23s Gifted To 5 Universities’ Athletic Departments
The latest addition to Nike’s ever-growing lineup is the Jordan sneakers that have just been released, representing certain institutions of higher learning. According to Complex, the athletic...
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Michael Jordan’s Game-Changing Investment Propels Michigan To National...
In a strategic move back in 2015, basketball legend Michael Jordan took a leap into the realm of college football apparel by partnering with the Michigan Wolverines, according to Sports Illustrated....
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Nike Opening America’s First Michael Jordan Store In Philadelphia
Nike is expanding its franchise of Michael Jordan stores in the United States. The “World of Flight” store will open at a historic building in Philadelphia. There are already stores in London, Tokyo,...
View ArticleAllen Iverson Reveals Jordan Brand Presented A Signature Sneaker Before He...
Former Philadelphia 76ers legend Allen Iverson was almost “The Answer” to who was the first signature athlete to sign with Jordan Brand. According to Complex, Nike presented Iverson with the “Bubba...
View ArticleCarmelo Anthony Reveals He Wore Jordans At Adidas ABCD Camp
On his recent podcast, 7 PM in Brooklyn, Carmelo Anthony revealed that although he attended the Adidas ABCD (Academic Betterment and Career Development) Camp as a high school phenom, he wore sneakers...
View ArticleLSU Freshman Mikaylah Williams Signs NIL Deal With Jordan Brand
Lousiana State University or LSU‘s standout freshman basketball player Mikaylah Williams recently signed a NIL (Name, image, and likeness) deal with Jordan Brand. The announcement was made just before...
View ArticleJordan Brand Partners With StoryCorps To Launch Brightness In Black...
StoryCorps has partnered with Michael Jordan and the Jordan Brand to launch the Brightness in Black initiative. Since StoryCorps’ inception in 2003, the nonprofit has aimed to uplift humanity and...
View ArticleJordan Brand Exec Tapped As President Of Business Operations For Detroit Pistons
Melanie Harris, the former vice president and general manager of Nike’s Jordan Brand, was named the Detroit Pistons president of Business Operations on Sept. 17. According to the Detroit News, Pistons...
View ArticleMichael Jordan Reportedly Earned $256.1M from Nike in 2022
Michael Jordan is unarguably the most popular NBA player of all time. Many consider MJ the god of basketball. And he is one of the most popular and recognizable athletes the world over. So it makes...
View ArticlePoint Guard Kiyomi McMiller Signs First High School NIL Deal with Jordan Brand
Naysayers called her a “ball hog” and said she was “doing too much,” but her hard work is leading her straight to the top. Point guard Kiyomi McMiller has become the first high schooler to sign a name,...
View ArticleMichael Jordan’s Daughter On What Women’s Roster Should Look Like for Jordan...
Jasmine Jordan, the daughter of legendary NBA star Michael Jordan and the basketball field rep for women’s sport marketing at Jordan Brand, knows a thing or two about the NIL business. With learning...
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No. 1 NFL Draft Pick Bryce Young Reached $3.5M In NIL Valuation Before...
NIL deals have revolutionized the world of sports for many young athletes. For the NFL’s latest No.1 draft pick, Bryce Young, proof of his earning potential existed well before last week’s big night....
View ArticleFormer Jordan Executive Drops ‘Code’ A Fresh Footwear Line For Young Fly...
Gentry Humphrey, who has been working in the footwear industry for Nike and Brand Jordan for more than 32 years, has launched his very own footwear brand, Code, targeting young professionals. “The goal...
View ArticleThe Air Jordan 2 “H” Wings Pays Tribute to a Legend of Jordan Brand
Basketball culture has the power to move the world forward. For Jordan Brand, no one has embodied the potential of the game quite like Howard “H” White – the inimitable legend and mentor who has helped...
View ArticleThe 2023 WNBA All-Star Game Is Going Down In History With First-Ever...
For the first time the Jumpman logo will appear on a WNBA (Women’s National Basketball Association) basketball jersey. According to Nike, the famed logo will make its debut at the 2023 WNBA All-Star...
View ArticleHere’s How Michael Jordan Created A Billion Dollar Empire Outside Of The...
He is considered one of the greatest, if not THE greatest, player to ever jump on the basketball court. His value as a former athlete turned businessman is virtually unmatched (although his run as the...
View Article‘Touch Down’ Jalen Hurts Scores as The Jordan Brand’s Newest Official Partner
Philadelphia Eagles quarterback Jalen Hurts has been having quite the summer break following a remarkable football season that ended in a near Super Bowl LVII victory. From signing one of the largest...
View ArticleHoward University Gifted With Special Edition Air Jordan 4s
The athletic department of famed HBCU Howard University is getting outfitted in classic Nikes. According to HBCU Gameday, the Bisons will be wearing the classic Air Jordan 4 in a version created...
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